Jumpstarting a Career in Sales: What to Expect from TSI’s New Hire Training Week
At Townsquare Interactive (TSI), we believe that great salespeople aren’t just born, they’re built. That’s why our Sales New Hire Training program is intentionally crafted to set new sales reps up for success from day one.
Whether you’re fresh out of college, switching careers, or simply ready to unlock your full potential, our immersive, week-long training is designed to give you the tools, mindset, and confidence you need to hit the ground running.
Day 1: Welcome to Townsquare Interactive
The first day is all about making you feel at home. You’ll get to know your fellow new hires, meet members of our Sales Leadership and Training Team, and gain a deeper understanding of who we are as a company: our mission, our core values, and how we help small and mid-sized businesses thrive through innovative digital marketing solutions. You’ll also learn what to expect from your career journey at TSI, from compensation structure to growth opportunities. Think of this as your official welcome to the TSI family.
Day 2: Understanding the Sales Cycle
With a foundation in place, we dive into the fundamentals of sales—starting with you. On Day 2, we focus on the anatomy of a successful cold call. You’ll learn about our ideal client profile, study the psychology of different personality types, and begin mastering our proven talk tracks. We also introduce key sales concepts like “Fear of Loss” and value-based positioning, helping you understand how to create urgency and demonstrate impact. Through real-time roleplay sessions, you’ll start refining your tone, pacing, and confidence with personalized coaching along the way.
Day 3: Practice with Purpose
By midweek, it’s all about repetition with intention. We tackle common objections and teach you how to maintain control of the conversation without sounding robotic. You’ll get hands-on with Salesforce, including learning how to track leads, manage your pipeline, and measure performance metrics. Feedback sessions are built into every step, so you can quickly adapt, improve, and grow stronger with each call.
Day 4: Connecting the Dots
Day 4 is where everything comes together. You’ll participate in a full cold call simulation, build your own prospecting list, and polish your demo talk track. More than just memorization, this is where your personality starts to shine. We emphasize authenticity and encourage reps to find their own voice while applying best practices. A feedback huddle wraps up the day, highlighting what’s working and what still needs fine-tuning.
Day 5: Finish Strong Friday
The week wraps with mock calls and final coaching from your trainer to ensure you’re ready for the sales floor. We also explore mindset techniques to help you stay resilient and curious as you begin reaching out to real prospects. It’s not just about skills, it’s about preparing you to “fall forward,” learn from every interaction, and continuously improve.
Start Your Sales Training in Charlotte, NC or Phoenix, AZ
As our Corporate Sales Training Director, Melinda Thompson, puts it:
“The first week at TSI is all about energy, curiosity, and reps seeing how much we invest in their success from day one. We don’t just teach sales, we develop confident communicators who understand the ‘why’ behind the strategy and feel empowered to apply it in real-time. It’s fast-paced, fun, and transformational.”
Ready to launch your sales career in Charlotte, NC or Phoenix, AZ? The journey starts here.